How Does Nurture Work?

The story of How LA agency, Nurture Digital get their work done.

ANIMATION + ILLUSTRATION by / ART DIRECTION by

A familiar start.


Los Angeles based digital agency Nurture Digital wanted to tell the full story of how they work - from research all the way through to distribution. I pitched the idea of using their existing logo as a place to explore these processes.
The work journey.


Fleshing out the logo provided a physical space where we could see all of the stages of the project being worked on in a loop.
The work journey.


Fleshing out the logo provided a physical space where we could see all of the stages of the project being worked on in a loop.
An endless cycle.


The final animation showed each process complimenting the next and relying on the previous by following coloured shapes and objects seamlessly through the N logo - from a hand written memo in a one-on-one interview to the director's notes on a film set.
The animation was used on the home page of Nurture Digital's website.

 

MWL


Design, illustration + animation
ola@michaelwilliamlester.com
+447769338709
 UK





Website design + build by MWL / © Michael William Lester 2017